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Woolworths supermarket ANZAC day campaign:
|Image: The image that got Australia talking (Courtesy of news.com.au)|
Woolworths encouraged members of the public to share stories and profile-style pictures of loved ones affected by or lost to war by uploading images to a website that then branded them with Woolworths logo and the phrase “Lest we Forget 1915-2015. Fresh in our memories.”
The site did not sit well with some Australians — with many taking to social media to slam the campaign as tasteless. The hashtags “#FreshInOurMemories” and “#BrandzacDay” are also gaining momentum.
Lest You Forget, Woolworths Has Great Prices
— Bec (@Brocklesnitch) April 14, 2015
|Image: The Fresh Prince is fresher in our memories (Courtesy of news.com.au)|